I suspect that Kobo won't be too thrilled about my mentioning the Vox tablet in the introduction to its latest product announcement. All companies have their share of misfires, but that one left us seriously questioning whether the e-reader manufacturer really belonged in the tablet space in the first place. The company set things right with the Kobo Arc, scrapping the Vox line and starting anew. At the end end of the day, however, that seven-inch device left us wondering precisely what void the slate intended to fill in a market overrun with budget tablets. The company thinks it has the answer this time around, building a tablet aimed specifically at its user base of hardcore readers. In fact, the company is so confident in that potential space that it's created not one but three new devices to cater to that need.
It's certainly not something Amazon's Fire line has sought to address, with devices that are more interested in the broader multimedia experience. And while Barnes & Noble has put some effort into reading on its Nook Tablet line, the future of those devices are in question. Kobo would no doubt be among the first to admit that, for those truly hardcore readers out there, a tablet just can't match the experience of a devoted E Ink device, but the company has taken some great pains here to offer the best possible experience on this class of device. For starters, that means limiting distractions -- a refreshing move in a world of infinite displays, we'll admit. CEO Michael Serbinis suggested that (aside from the fact that tablets are less forgiving on the eye than e-readers), the reason people aren't reading as much on the devices is due in part to the many other things (movies, music, web browsing, et cetera) we can be doing on them.
Filed under: Tablets
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